Freyja van den Boom is a PhD candidate, Bournemouth University, researching legal and ethical aspects of controlling, optimizing, and monetizing Big Data generated through the use of connected cars and V2X communications. Before joining Bournemouth University, she worked as a project researcher on European-funded projects on Privacy and Data Protection, the PSI Directive, Open Access and Text and Data mining. Prior to that she worked as a Trademark and Design attorney and as a lecturer on Law and Ethics.